Photograph: 1957 Leader Store sale, WCKI advertising
- Title
- Photograph: 1957 Leader Store sale, WCKI advertising
- Accession Number
- 2024.4.6
- Accession Date
- 4 May 2024
- Accession Creator
- David Lovegrove
- Depositor
- Museum acquisition
- Description
- Photograph of the interior of The Leader Department Store, 201 Trade Street, on the morning of March 6, 1957. The afternoon before, they had run ads for a cloth sale on WCKI Radio; this photo, taken by the Communication Manager for WCKI, was intended to demonstrate the effectiveness of radio advertising. About 25 women, including Black women, are shown looking at tables full of fabric. Prices range from 39 cents per yard to $1.00 per yard.
- Creator
- James "Jim" Massey
- Date
- March 6, 1957
- Format
- paper
- Storage Location
- General Archives, Box 3, Folder 2
- Text
-
[front, on the photo: "MOM" is written with an arrow pointing to a woman in the back of the room. This is likely a notation by Jim, referencing his mother, Daisy Massey.]
[front, under the photo]
The Leader – Greer
1957
Photo- By J. Massey
[back]
This Picture was taken at 8:35AM on Wed. Mar. 6, 1957 at the Leader Dept. Store — Weather Cold & Rainy — Result of $6.00 worth of W.C.K.I. Radio Spots on Tuesday afternoon — This was the only ads take for this cloth sale —
Results: 51 women upstairs at 5 minutes after opening — stock of sale cloth gone before dinner —
Jim Massey
Com. Man.
W.C.K.I. Radio
Part of Photograph: 1957 Leader Store sale, WCKI advertising